Terms & Privacy Policy
Prime Motors Co - Portland, Oregon
Guiding Principles
In connection with your transaction, Prime Motors Co may acquire information about you as described in this notice, which we handle as stated in this notice.
We may collect personally identifiable information such as name, postal address, telephone number, e-mail address, social security number, date of birth, etc. This personal information is collected and used by Prime Motors Co staff for the purpose of facilitating a relationship or business transaction.
Security & Data Protection
Our website resides behind a firewall and uses SSL (Secure Sockets Layer, the industry-standard security protocol used to communicate with browsers) to transmit personal information. Data is strongly encrypted during transmission to ensure that personal and payment information is secure. Industry-standard data encryption techniques are used to protect personal information on our servers.
SSL-capable browsers typically have a symbol on the browser window to indicate when they are in a secure mode. In addition, the URL will begin with "https:" for all browsers.
Prime Motors Co does not sell, rent or disclose e-mail addresses to other organizations.
Privacy Policy
Please read Prime Motors Co's privacy policy before using this website. By using Prime Motors Co's website, you acknowledge and agree you have read and agree to the following privacy terms.
What Personal Information We Collect
In connection with your transaction, whether online or at our dealership, Prime Motors Co may acquire information about you as described in this policy. Prime Motors Co may collect personally identifiable information such as name, postal address, telephone number, email address, social security number, date of birth, and vehicle interest information. We also collect non-personally identifiable information such as your IP address, browser type, device type, geographic location, and browsing behavior on our website.
How We Use Your Personal Information
Personal information collected by Prime Motors Co is used for the purpose of facilitating a relationship or business transaction, responding to your inquiries, providing vehicle information and pricing, scheduling test drives and appointments, processing financing applications, and customizing your experience on our website. We may also use your information to send you communications about our products and services if you have opted in to receive them.
Who We Share Your Personal Information With
Prime Motors Co only shares your information with our affiliates or business partners, and such disclosure is made only in connection with our regular business practices (such as financing institutions, vehicle history report providers, or delivery services). Prime Motors Co does not sell, rent, or trade consumer information to third parties, other than as described in this policy, and never without your consent.
Mobile & SMS Data Sharing
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in, SMS consent, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
While Prime Motors Co makes reasonable efforts to secure all data submitted via this website, Prime Motors Co cannot guarantee security of personal information, and all information submitted via this website is at your own risk.
Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.
Location Data & Analytics
By visiting this website and/or agreeing to share your location with Prime Motors Co, Prime Motors Co may acquire non-personally identifiable information about you, such as your geographic location, internet service provider, internet browser, IP address, search engine or referral source you used to access this website, and browsing preferences. By using this website, you acknowledge and agree Prime Motors Co may use this anonymized information to improve the experience of our customers and visitors to this website.
In addition, Prime Motors Co or our business partners use Google Analytics to help collect and process some of the information Prime Motors Co collects about you. To learn more about how Google uses data when you use this site, please review Google's privacy policy here: www.google.com/policies/privacy/partners/.
Cookies & Website Usage
Prime Motors Co uses cookies on this website to help collect some identifiable personal data. The cookies also enable Prime Motors Co to tie the URL of the device you use to provide certain personal information on Prime Motors Co's website to other personal information you may provide to Prime Motors Co at the dealership.
This personal information is collected and used by Prime Motors Co for the purpose of facilitating a relationship or business transaction and customizing Prime Motors Co's interaction with you. By entering and using our website, and by voluntarily providing Prime Motors Co with your personal information, you consent to Prime Motors Co tying your personal information to the URL of the device you use to enter Prime Motors Co's website.
Disabling the cookies on your web browser or withholding your personal information at the dealership will prevent Prime Motors Co from tying your URL to any personal information you provided to Prime Motors Co at the dealership.
Information Sharing
Prime Motors Co's website resides behind a firewall and uses SSL (Secure Sockets Layer, the industry-standard security protocol used to communicate with browsers) to transmit personal information. Data is strongly encrypted during transmission to ensure that personal and payment information is secure. Industry-standard data encryption techniques are used to protect personal information on our servers.
SSL-capable browsers typically have a symbol on the browser window to indicate when they are in a secure mode. In addition, the URL will begin with "https:" for all browsers.
Prime Motors Co only shares your information with our affiliates or business partners, and such disclosure is made only in connection with our regular business practices. Prime Motors Co does not sell, rent, or disclose email addresses to any other organizations.
SMS / Text Messaging Terms & Conditions
The information (phone numbers) obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.
Types of SMS Communications
If you consent to receive text messages from Prime Motors Co, you may receive text messages related to appointment reminders, vehicle availability updates, pricing and offer notifications, test drive confirmations, service reminders, trade-in and consignment updates, and promotional offers on vehicles in our inventory. Messaging frequency may vary. Message and data rates may apply. You can opt out at any time by texting "STOP." For assistance, text "HELP" or call (971) 357-1018, or visit our Privacy Policy and Terms of Service.
Message Frequency
Our SMS message frequency will be from 50 to 500 text messages daily across all users. The number of messages you receive will depend on your interactions with Prime Motors Co and the communications you have opted in to. Message frequency may vary.
Potential Fees for SMS Messaging
Message and data rates may apply. Many carriers charge a fee for each message sent or received. This can vary depending on your carrier's pricing structure and your mobile plan. Prime Motors Co is not responsible for any fees charged by your mobile carrier. Please contact your carrier for details on your messaging plan.
Opt-In Method
You may opt in to receive SMS messages from Prime Motors Co in the following ways:
- By submitting an online form on our website with the SMS consent checkbox checked
- Verbally, during a conversation with a Prime Motors Co team member
- By filling out a paper form at our dealership
Opt-Out
You can opt out of SMS messaging from Prime Motors Co by replying STOP at any time to any received SMS message. Once opted out, you will receive no further SMS communications from us. You can opt back in at any time by replying START.
Standard Messaging Disclosures
- Message and data rates may apply.
- Message frequency may vary.
- You can opt out at any time by texting "STOP."
- For assistance, text "HELP" or call (971) 357-1018, or visit our Privacy Policy.
Data Sharing & Consent
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in, SMS consent, and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
By opting in to SMS messaging, you confirm that you are the owner or authorized user of the mobile phone number provided and that you consent to receiving text messages at that number from Prime Motors Co.
Carriers are not liable for delayed or undelivered messages. Prime Motors Co reserves the right to modify or discontinue the SMS messaging program at any time. Please review our Privacy Policy for more details on how we handle your personal information.
Questions & Contact
If you have any questions about this policy or Prime Motors Co's privacy practices, please contact Prime Motors Co.
Last updated: February 9, 2026