Prime Motors Co - Used Cars Dealership Portland, OR
Car dealership in Portland, Oregon specializing in BMW M, AMG, RS, STI, Evo

Prime Motors Co: Your Source for Performance Vehicles in Portland
If you're searching for used car dealerships in Portland, Oregon that specialize in luxury and performance vehicles, Prime Motors Co offers a focused alternative to traditional dealers. Located at 2627 SE Holgate Boulevard in Southeast Portland, this dealership has carved out a reputation for high-performance sports cars and luxury vehicles.
What We Specialize In
Prime Motors Co maintains an inventory of approximately 120 vehicles at any given time, with prices ranging from around $18,000 to over $300,000 for exotic models. The dealership focuses on several specific performance categories:
BMW M Series - The inventory regularly includes M3, M4, and M5 models representing BMW's performance division.
Mercedes-AMG - AMG GT, GTS, and various C63 and E63 AMG models are part of the core inventory.
Audi RS Models - RS 6, RS 5, and other quattro-equipped performance vehicles from Audi's racing division.
Japanese Performance Cars - Subaru WRX STI and Mitsubishi Evolution models appeal to enthusiasts of rally-bred performance.
Recent inventory has included vehicles like the 2019 Lamborghini Urus ($159,995), 2021 Audi RS 6 ($89,595), 2017 Nissan GT-R Premium ($87,595), and 2024 BMW M3 Competition ($72,995). The dealership also stocks luxury trucks including Ford F-350 and F-150 Raptor models.
Services Available
Financing Options
Prime Motors Co works with lending partners who finance luxury and performance vehicles. The dealership offers:
- Online pre-approval process
- Financing for various credit backgrounds
- Direct handling of paperwork and documentation
Contact the finance team at (971) 357-1018 or finance@primemotorco.com for specific financing questions.
Trade-In Services
The dealership provides same-day appraisals for trade-in vehicles. Their process includes:
- 150-point inspection by certified appraisers
- Market data-based valuations
- Seven-day offer validity
- No obligation to purchase
Nationwide Delivery
For out-of-state buyers, Prime Motors Co coordinates vehicle delivery across the United States. The process includes:
- Virtual vehicle viewings
- Digital paperwork completion
- Enclosed, insured shipping with tracking
- Doorstep delivery
More information is available at primemotorco.com/out-of-state.
Warranty Coverage
Warranty options are available on vehicles, though specific coverage details vary by vehicle.
Vehicle Inspection Process
Trade-in vehicles receive a 150-point inspection that examines engine, transmission, electrical systems, brakes, suspension, interior components, and other critical areas. This inspection process is performed by certified appraisers using current market data.
Location and Hours
Address: 2627 SE Holgate Boulevard, Portland, OR 97202
Hours:
- Monday - Saturday: 10 AM - 7 PM
- Sunday: 10 AM - 7 PM
Phone: (971) 512-0578
Website: primemotorco.com
Online Presence
The dealership maintains active social media accounts:
- Instagram: @primemotorsco (approximately 3,800 followers)
- Facebook: Primemotorsco
- YouTube channel with vehicle walkthroughs
The website features the full inventory with detailed photos, specifications, and pricing.
Customer Reviews
Prime Motors Co holds ratings of 4.7 stars from over 400 Google reviews and 4.8 stars from more than 433 Kelley Blue Book customer reviews. The dealership is accredited by the Better Business Bureau.
About the Dealership
Prime Motors Co was founded in April 2019 by Ruben Primachenko. The dealership focuses on sourcing performance and luxury vehicles for the Portland market and beyond.
The Portland Market
As one of the used car dealerships Portland Oregon offers in the luxury and performance segment, Prime Motors Co competes alongside other specialty dealers like Freeman Motor Company, Grand Prix Motors Inc., and Jordan Motorsports. Each dealership brings different inventory focuses—Prime Motors Co distinguishes itself through its concentration on BMW M, Mercedes-AMG, Audi RS, and Japanese performance vehicles.
Contact Information
For sales inquiries: (971) 512-0578
For financing: (971) 357-1018
Email: Available through the website contact form at primemotorco.com/contact
Browse current inventory at primemotorco.com/inventory
Why Choose a Specialty Dealership
When searching for used car dealerships Portland Oregon provides, buyers have the choice between general dealers with broad inventory and specialty dealers focusing on specific vehicle types. Prime Motors Co falls into the latter category, maintaining a curated selection of performance and luxury vehicles rather than a high-volume general inventory.
This specialization means the dealership staff has specific knowledge about performance vehicles, understands the unique aspects of BMW M, Mercedes-AMG, and Audi RS models, and can assist buyers looking for particular specifications or rare configurations.
For Portland-area buyers interested in performance vehicles—whether German luxury sedans, Japanese performance icons, or exotic supercars—Prime Motors Co offers a focused inventory that emphasizes quality over quantity. The dealership's location in Southeast Portland provides convenient access with available parking, and their nationwide delivery service extends their reach beyond the Pacific Northwest.